Pricing

$100 platform + hours × rate.

That's the whole model. The arithmetic is printed on every plan because you should be able to check it. More hours, lower rate — the discount for volume is real and it's visible.

Essentials

$350/month

$100 platform + 2 hours × $125/hr

A couple of hours a month. Enough to keep things current and answered.

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Most popular

Standard

$600/month

$100 platform + 5 hours × $100/hr

The one most businesses land on. Room for real work every month.

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Priority

$1,000/month

$100 platform + 10 hours × $90/hr

For businesses where the website and the systems are the business.

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Every plan includes Platform & Care

This is the $100 in the arithmetic. It runs whether or not you use a single hour.

  • Hosting, SSL, and backups
  • Uptime and security monitoring
  • Google Business Profile monitoring
  • Business listing accuracy monitoring
  • Monthly website and search audit

Available on its own for $100/month, without included hours.

Ongoing add-ons

Monthly extras

Social Media Management

$400/mo

12 posts a month across up to three channels — Facebook, Instagram, and your Google Business Profile — with captions and simple graphics. You receive the month's calendar for approval before anything publishes.

Extra channel $75/mo · short-form video $250/mo

Not included: Replying to comments and messages, paid social advertising, video production.

Google Ads Management

$500/moplus ad spend, paid directly to Google

Campaign setup, landing pages, call tracking, and ongoing management.

Anything outside a plan is $125/hour.

One-off work

Projects

Every project includes two rounds of revisions. Additional rounds are billed at the standard rate.

New Website

Quoted by scopemonthly plan clients receive a reduced build price

Custom design built mobile-first, written copy, quote and contact forms, optimisation of photos you provide, search setup — titles, descriptions, structured data, sitemap — Google Business Profile setup, analytics and Search Console, domain and SSL, and thirty days of post-launch corrections.

Not included: Logo and brand identity, professional photography, online stores, stock photography, paid fonts.

Website Review & Improvement

Quoted by scope

Brand Refresh

$2,000

Colour palette with values and usage rules · typography for web and print · your existing logo redrawn to clean vector · logo variations (horizontal, stacked, icon, one-colour, reversed) · favicon and social profile images · business card · letterhead or invoice header · email signature · brand guidelines document · complete file package.

Not included: A new logo concept, printing costs, trademark search or filing.

Logo Design

$900

Three initial directions · refinement of the one you choose · final files for web, print, signage and embroidery · colour, one-colour and reversed versions · a basic usage sheet.

Business Document Package

From $750three documents, then $250 each

Estimate and quote templates, invoice templates, job completion and sign-off cards, quality checklists, customer onboarding packets, proposal templates.

Not included: Contracts, agreements, warranties, waivers, or any document with legal effect — those belong with an attorney.

Custom Software & Internal Tools

Quoted

Estimators, calculators, trackers, and internal applications — purpose-built for how your business actually works.

Terms

The short version

  • Month to month. No contract, cancel any time.
  • Billed in advance by ACH. Card on request.
  • Plan changes take effect the next billing cycle, once per cycle.
  • Unused hours roll over one month.
  • Projects are 50% to begin, 50% on completion. Reduced build pricing is earned over six months of continuous service.
  • You own everything — domain, site, accounts, files. Returned free if you leave.
  • Active duty military and veterans receive 10% off monthly plans and project work.

The Service Agreement is the binding document. It arrives by email for e-signature before anything is billed, and I'd rather you read it than skim it.

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Questions

About the money

What counts as an hour?

Time spent on your work — building, fixing, writing, calling a vendor on your behalf, or sitting on the phone with you thinking a problem through. Time is billed in 15-minute increments with a 15-minute minimum, and requests handled in one sitting count together.

What if I go over my hours?

I tell you before it happens, not after. You get a heads-up at around 75–80% of your allotment, and work that would exceed your balance needs your approval first. Anything beyond it is invoiced separately at $125/hour.

Can I change plans?

Yes — once per billing cycle, effective the next cycle. So if you move up in the middle of March, the new plan starts in April. That rule exists so billing stays predictable for both of us.

How am I billed?

A recurring invoice through Square, sent a few days before the period it covers. Bank transfer (ACH) is the default. Card is available on request, and I don't add a surcharge for it.

Is there a setup fee?

No. If you need a new website built, that's a separate project quoted up front. Ongoing plans have no onboarding charge.

What if I cancel?

Month to month, so you stop at the end of the cycle you have paid for. I hand back the domain, the site, the accounts, and the files at no charge. The one exception: reduced build pricing is tied to staying on a monthly plan — the terms above and the agreement spell out how that settles if you leave early.

Not sure which one?

Start with the free audit. It'll show what your site actually needs, and that usually answers the plan question by itself.

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