Technical SEO
Can search engines find, read, and index the pages — indexing, crawl problems, HTTPS, sitemaps, working links — plus the queries you already appear for, pulled live from Google Search Console and Bing Webmaster Tools rather than estimated by a third-party tool.
On-page content
How each page presents itself in search — headings, descriptions, structure, images — and schema checked at the property level: not "you have schema" but which properties are present, which are missing, and what that costs you.
Accessibility
Whether every visitor can actually use the site: text contrast, form labels, keyboard navigation, visible focus, and alt text. Checked page by page, not sampled.
Local SEO
Google Business Profile completeness, category accuracy, review posture, and whether your listings agree with each other across the web.
Performance
Real page performance on a phone and on desktop, mobile-first, and the technical faults that quietly hold a site back.
Every score shows its arithmetic, and the three fixes follow.