What you get back each month
Every plan ends the month the same way: a report lands. This page is what's in it — every number real, every method printed.
- 5
- graded areas
- 5
- AI engines
- 3
- runs per question
- 2
- search engines
- 0
- estimated numbers
- Five graded areas
- Technical SEO, on-page content, accessibility, local SEO, performance — every page, fixed rubric, scoring method printed. Each score is the share of checks that pass, so a 200-page site and a 12-page site grade on the same scale.
- Two search engines
- Real clicks, impressions, position, and top queries from Google Search Console and Bing — through their APIs, not scraped, not estimated. Reported separately, never blended: averaging them hides what either is doing.
- Three ways they contact you
- Form submissions, phone-number taps, and email clicks — counted from your site's own analytics, not estimated. A form that fails to send is not counted as a lead, so the numbers stay honest. And phone taps record where on the page they happened: header, footer, or the section they were reading when they tapped.
- Real visitor timings
- How fast your site is for the people actually using it, not just in a test — where there's enough traffic to measure it.
- Five AI engines
- What ChatGPT, Claude, Gemini, Perplexity, and Grok say when someone asks for a business like yours — through their paid APIs. Each question asked three times, because the answers vary. Competitors named in those answers are listed.
- Uptime
- With any downtime in real minutes — not a percentage that hides it.
- Reviews and listings
- Your rating, your review count, and whether your details are right everywhere they appear.
- Priority actions
- What to fix first, in order.
None of it is a placeholder. Monitoring services, search and AI APIs, and the server the reports run on — real infrastructure, running whether or not you need anything from me this month.
Nobody can force an engine to name a business, and I won't pretend otherwise. But you should know what it's saying.
The practice the report comes from
Behind all of that, I'm reading the algorithm updates, testing what actually moves local rankings, and improving the tools your reports come from. When Google or the AI engines change how they work, you don't need to hear about it — it's already handled.
Most sites get built and then sit. The plan renews, the invoice clears, and nothing about the site actually changes for three years.
That isn't how this works. Every month I go through what the audit found and fix it. When something changes in how search or AI assistants work, your site gets the update. When I find a better way to build something, it goes back into the sites I already look after.
You'll rarely notice any of it. That's the point.
Want one of these?
One conversation, and the first report lands at the end of the month.
Talk to Jonathan