I'd rather tell you no
If something is outside what I do well, I'll say so and help you find the person who does it right. A referral costs me one project. Doing a bad job costs me a client and a reputation in a city where everyone knows everyone.
About
One person. That's the product, not the limitation.
I'm Jonathan. I run Little Servant out of Spokane, Washington, and I do the work myself — every website, every Google listing, every report.
Why this exists
Every small business I've worked with has the same two problems, and neither of them is really about websites.
The first is that the technology got away from them. Not through neglect — through growth. The email was set up on somebody's personal Gmail because that's what was available on day one. The website was built by a guy who did good work and then stopped answering. The domain is registered to an account nobody can log into. None of that is a crisis until the day it is.
The second is that nobody wants to sell them the fix. Agencies want a retainer with a specialism attached — SEO, or ads, or social. IT firms want a headcount minimum. Neither of them wants the call that starts with “this is probably a stupid question.”
So the offer is deliberately unglamorous: one person, every month, running the marketing a bigger company would have a department for. Some months that's a redesign. Some months it's a listings cleanup and the service page that finally says what you actually do. Both are worth what you pay for them.
How I work
Six commitments, in writing
Real data, always
Reports pull actual Google Search Console and Bing Webmaster figures. Schema gets graded property by property. The scoring method is printed so you can check the arithmetic. And when a month didn't produce much, the report says so.
You own everything
Your domain, your website, your Google account, your files. I take manager access, not ownership. If you leave, it all comes back to you, free — holding a client's domain hostage is the oldest trick in this industry and I want no part of it.
Your site is a folder of files
Static HTML — no proprietary platform, no page builder, no database. If you ever leave, any developer can pick it up and host it anywhere. That's not a promise about my intentions; it's how the thing is built.
I use AI every day
Openly. It makes the mechanical parts faster, which means more of the month goes to judgment instead of typing. Every line still gets read, tested, and signed off by me before it ships — the responsibility for the work is mine, not a model's.
No “we”
There's no team here and I won't pretend otherwise. You deal with me directly: when you email, I'm the one who reads it, and I'm the one who does the work.
Enforced by tests, not intention
Four rules the report can't break.
These aren't editorial standards I try to remember. The reporting platform's own test suite fails if any of them is violated.
- Never fabricate
- No estimated traffic, no proprietary difficulty scores, no industry benchmarks. Every figure is measured or absent.
- Absent is absent
- A failed API call or a missing connection renders as nothing — never as zero, never as a failure. Unknowns leave the denominator rather than counting against your score.
- A third verdict exists
- Where something genuinely can't be determined, it reports as “couldn't verify” — and never gets rounded to a pass or a fail.
- Say what changed, and why
- When the measurement method changes, the report names it — so a methodology change never reads as movement.
Where I work
- Based in
- Spokane, Washington
- Working with
- Businesses in Washington, Idaho, Texas, and Arizona
- Delivery
- Remote — your website, online presence, accounts, and software
- Not offered
- On-site visits and physical equipment (printers, computers, network hardware)
Being local still counts for something — I know the market you're selling into — but the work itself is the same at any distance.
I grew up moving — my father was Air Force, thirty years in Special Operations. Eleven states and two countries before I was eighteen. I'm based in Spokane now, but I've never been from one place, and it's never been how I work. Most of what I do happens over email and a phone call regardless of where either of us is.
The name
Little Servant is a plain description of the job. The work is support work — small, practical, mostly invisible when it's done right. The name is a reminder to keep it that way.
My father served thirty years in Air Force Special Operations. Active duty and veterans get 10% off, always.
Ready when you are.
Tell me what's going on with your business and I'll tell you what I'd work on first.
Talk to Jonathan